How to Grow Your Dance Studio Smartly (Without Burning Out)

You know the feeling. Your waiting room’s buzzing, you’re squishing classes into every corner of your timetable, and someone’s parked in your spot again. You think, "That’s it! We need a second location!"

But hang on a sec. Before you sig...

There’s nothing more disheartening than planning a big enrollment push - posters, emails, teacher reminders, the whole shebang - only to end up with crickets.

Maybe a handful of new faces wandered in. Maybe a few stayed. But overall? Not worth the effort… or so it felt.

If that’s you, you’re not a...

How to Host a Concert That Actually Makes Money (Not Just Memories)

Studio life is full of big moments: sparkle lights, dancers’ smiles, families cheering. But behind those priceless moments, there often comes a hard truth: many end‑of‑year concerts cost you more than they return. We know, we’ve be...

The Concert Day Tricks Most Dance Studios Miss

It was supposed to be a magical day.

Phoenix, Bec's youngest, was excited for his first-ever dance concert. He loved dance. He loved his teachers. He’d been counting down.

But that year - COVID year - we changed things. We had to. The preschoolers we...

Why Your Studio Needs a Door that Doesn’t Fall Off (And Other 5-Star Service Lessons)

Sometimes, it's the weirdest travel experiences that teach us the most. Take Bec's recent European escapade: she checks into a so-called four-star hotel, only to be handed the key to a room that was already occupi...

Ever felt like your studio is flat-out busy, but not really growing?

We’ve been there. Full classes, packed days, always doing more—but the numbers didn’t reflect the effort. And the exhaustion? Next level.

Here’s the truth: when we finally hit seven figures in annual revenue, it wasn’t because we...

Rethinking the Dance Concert: Less Stress, More Smiles, and a Whole Lot of Studio Smarts

Let’s face it: end-of-year concerts used to be a bit of a spectacle. Glitter everywhere, complex braids that required a small army, and parents frantically sewing sequins onto costumes the night before the show...

How Bec Took 4 Weeks Off… and the Studio Didn’t Fall Apart

Let’s be honest: most dance studio owners can barely take a full weekend off without feeling a bit twitchy. What if something goes wrong? What if parents get cranky? What if nobody remembers the grade 2 ballet music?! 😅

We’ve all been ther...

Biggest Takeaways from my Europe Trip

There are moments in studio life that stay with you forever. Sometimes it’s the standing ovation at your concert. Sometimes it’s a quiet moment with a student who finally nails that triple turn. And sometimes... it’s watching your daughter win Dancer of the Yea...

You know that moment when you realise you’ve become that parent?

For Amanda, it hit one evening mid-week. Zali (her 12-year-old) had just finished dancing until 9pm for the third night in a row, and Amanda realised they hadn't had a proper family dinner in... well, who even knows? Between classes, ...

As studio owners and mums, we often ask ourselves the same questions: Am I spending enough time with my kids? Am I being present enough? Am I balancing this right?

And if you’re like us, you probably wonder what it’s really like for your child to grow up inside the world of your business. The long n...

Mid-year concerts are full of magic.

Proud parents, beaming little faces, first-stage jitters, and big high-fives from teachers. But if we’re not careful, that magic slips by… and we’re left thinking “I wish I’d captured that moment.”

We’ve both been there.

This week on the Dance Principals United podc...